I spend my working nights around people who have ideas.
They’re always running their mouths about politics, art, music, religion, and regularly reaching an audience of one. Or two or three. Maximum.
“Why don’t you blog this or post this kind of information somewhere?” is what I respond with, pleading. But I know it will not happen, not unless I install computer terminals in the bar, at my cost, and eventually take these brilliant people over to the device, create accounts for them, and maybe even toss their hands at the keyboard. Like trying to start a motor-boat, it might take a couple of tries.
I, for the life of me, can not understand why, in Windsor, there is such a huge disconnect between the creative class and technology. Is it this way in other places?
I’ll give you another example of where I have been faced with hurdles of disbelief when trying to communicate in tech terms.
Bands rumble through Phog Lounge, where I work and book bands. There’s a disproportionate amount of Mac computers accompanying them on their journeys. I can’t even remember the last time I saw a PC brought in by anyone except my business partner Frank. And if he heard I was Twittering, he’d make a pee-joke.
I came to learn that a major reason they have Macs is because they have some fairly fantastic musical applications, allowing bands to do all sorts of things they could not do otherwise. It wasn’t as if they were doing any open source programming, or anything (which I have never and will never do myself). I just assumed that because they had a superior product, they’d be a little more forward thinking technologically, and maybe even be keeping tabs on the web applications being designed monthly to make their lives easier.
When I started reading about Twitter, Pownce (now dead), Digg, Skype, Google Reader, YouTube, Blip.tv, Seesmic, WordPress, (the list is unending) I clearly saw how those tools could help my business, and possibly even my freelance writing/radio career (whenever that comes). Where did I hear about these tools? My friends and family primarily told me, as they saw the same usage I did. Dan Misener (good friend) has told me about tons of new programs, and my brothers Rodd and Todd have dumped LOADS of web apps on me in the past year alone.
Without discussing the usefulness of these apps, or how quickly they become obsolete, moved out by better apps, there is really no excuse for musicians and promoters, artists, and designers to be so clueless. Aside from Facebook, Myspace, and Flickr, there’s an incredible self-handicapping happening locally on the web and about the knowledge of the web.
“Twitter? What the hell is that?” I have heard countless times, or at least they make crooked, pained faces of confusion.
“Well, let’s put it this way…you sign up under the name of the band, and you then get people you know (that love your band) to join and FOLLOW YOU, much in the same way they do on Facebook and Myspace…and when you send a micro-blog (140 characters or less) everyone who cares…can see it. Soooooo, if you have a show starting, you can let people know that you’re going onstage in 25 minutes. Forgetful fans can make a snap decision and run out to your show. Or you could use it to inform people that you just finished writing a new song, or that you’ve just posted live footage from that concert you played last month in Montreal. It’s another way to connect. You know your Facebook status? Yeah? Well, you can set up your Twitter account to update your Facebook status WITH your Twitter posts so ALL of those people are getting the crucial updates you feel worthy of sharing.”
This is usually followed by a body-posture that tells me this is WAY too much work to engage fans. And within a week of this chat, they will be back in front of me, bitching that the turnout for their show was less-than-desired. I just say, “Twitter? No? Oh.”
I’m no tech-freak either. I just use the stuff that’s useful. And with my arcane knowledge, I remember telling musicians about Flickr a couple of years ago, WAY after it was a regularly used web app, and these wonderfully gifted photographers were looking at me like I had two noses. How does the arts community live in a vacuum related to tech? Shouldn’t they be pioneers? Early adopters? Shouldn’t they be gentrifying these programs like they do with low-rent, start-up communities? Aren’t the creative class a grassroots movement, known for doing things BEFORE everyone else? Aren’t the creative classes of other cities kicking our technologically-atrophied asses!
I would think that connectivity would be the rule, THE RULE, for someone trying to share their talents, gifts, and ideas for change. I mean…Obama’s people were on Twitter before my underground-ers. And it isn’t like it’s a secret that Obama’s web presence was a huge factor in reaching undecided (independent) voters. But then again, if my customers aren’t hearing about Twitter, I have a feeling they aren’t hearing about (or tuning out) when the news shares info of Obama’s tech prowess.
Anyone have ideas of how I could be helping these bands increase their profile, even if it’s just to connect to its current fans, without trying to become “the next thing”?
I see so much opportunity for the unique, clever, useful, and brilliant ideas, art, and concepts to get into the masses, but I am having the toughest time bending anyone’s ear toward tech.
Should I have a technology night at Phog? Should I get a presenter for each of these ultra-useful web apps to come in and walk people through registration, use, and upkeep on the projection screen? Would people come to get informed? Maybe they would. Then they could weed out all of the superfluous apps they have no current need for, and go home and get going on the ones they could actually use!
This is going to happen.
Stay tuned for dates.